Virtual Reality is about creating a virtual and immersive environment to replace the real world. Augmented Reality adds layers of data to the real world instead of replacing it. For example, it can translate the words you see into another language, or it can make you see monsters when you walk near some place.
The AR/VR industry is new and therefore there are not many best practices yet for developing this kind of experience, but we should take for granted that they are different from traditional 2D apps.
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