One of the reasons why the Taj Mahal is included in the “Seven Wonders of the World” is its primary glimpse. The illusion of grandiose and vitality can be felt from the entrance gate itself. That is the role that your website plays for you and your business. This first experience can make or break the audience’s interaction with your brand. So with more than a billion websites already existing on the web, it is important to know how to build a successful website.
Earlier, it was possible to rank a website by creating one with basic skills learned from the internet and WordPress free hosting. However, with increasing competition and the need for specifications, it has become necessary to make your website stand out in every way possible. All this could sound a bit intimidating so, here’s a step-by-step guide to build a successful website.
Step1: Select Clear Niche and its Micro-niches
Before developing a site, it is crucial to specify the boundaries within which the website will operate. What services will it provide, what niche does it belong to, and what do you aim to achieve in this niche. Try to choose a niche that can include all your topics of interest or services; however, the more specific it can get, the better.
Step 2: Invest well in Domain and Hosting
A domain name is an official name through which your site will be known on the internet (it is something like http://xyz.com), and hosting refers to a space provided on the internet for your website to exist as the traffic your site can hold.
Many site development platforms like WordPress, Wix, etc., provide free domain and hosting services; however, the domain name ends with their site name. This could tempt you as a beginner to start a website without making any payments, but making this timely investment for your site has become inevitable if you wish to succeed in this highly competitive market.
Unique and personalized domains have a better chance at ranking on search engines as well. They help in creating your individualistic brand. Also, while purchasing a domain name, try to get DNS and hosting facility from the same provider. This makes setup and management of the site extremely easy due to their customizations as per your traffic requirements and budget.
Step 3: Website Development & Theme Selection
Once you have the domain and hosting, think about how you want your site to be seen by the viewers and create a rough draft of all it should include. Now you have three choices; manually create the site as per the blueprint with the help of available online themes; hire a professional site developer, or assign site designing to an online agency.
Step 4: Connect with Google Search Console and get your site indexed
After the site is built and contains all primary pages, connect it with the Google Search Console. Here, all the pages from your site can be manually indexed on google. Indexing is the process through which google or any search engine can know about the existence and location of a specific page and then rank it accordingly.
Step:5 Get SSL certificate, sitemap, and robot.txt
While indexing your site pages on the Search Console, you will be required to submit your sitemap to it manually, which will act as a virtual map for your site and will explain the direction in which it is growing. You can get and check it by typing domain name/sitemap.xml in the search bar. Similarly, you will type domain name/robot.txt to provide the console with the file it should and should not crawl on your site.
Once this is done, provide your site with an SSL certificate that provides surety to the users and the search engine that your site is safe for use. (shown as https) This can significantly improve your ranking for organic searches.
Step 6: Make the website mobile-friendly
More than 65% of your total users operate the site from their mobile phones, and thus, it has now become a mandate to provide them a user-friendly experience. You can do this by optimizing your site for phones and generating AMPs (Accelerated Mobile Pages) in your Google Search Console.
Step 7: Fill your website with original and relevant content
All the above steps were on the backend and did not have any direct connection with the user. However, the content of your website is solely to interact, assist and impact the user. You can optimize it for search engines, but the most important task is to make it relevant and valuable for the visitors. This can improve brand awareness and engagement tenfold.
Step 8: Follow SEO best practices
Search Engine Optimization (SEO) refers to optimizing site content and structure so that it becomes easy for the Search Engine to crawl, index, and provide your site as a resource to its users. This can be done through both On-page SEO practices like keyword research and its integration in meta titles and meta descriptions and off-page practices like backlinking, social bookmarking, guest posting, etc.
Still confused about how you can build a successful site, just check out our services and select the industry you belong to. With a few clicks, you can get connected to industry professionals who will instantly help you start building your site.
The most important tip after launching your site would be to market it to the right target audience. So, when you choose to run paid ads, pay attention to your CTR (Click-through rate). It will help to ascertain both your ad rank as well as your cost per click. Keep in mind that, higher your CTR in Google Ads, the better your ranking and the lower your costs.