Social media marketing is a subset of digital marketing, which includes utilizing various social
media platforms to create and share content that will help your brand realize its marketing and
It involves unique and creative content that reflects your brand as a way of connecting with
your target audience, boosting your brand’s presence, increasing website traffic, and ultimately
improving your sales. Some of the most popular social media platforms in today’s age are
Facebook, Instagram, Twitter, Linked In, Pinterest, YouTube, and Snapchat.
Do I need a social media strategy?
A social media strategy is a detailed plan that largely lists your social media goals and the
approaches you will adopt to reach them. Additionally, it will include the social media platforms
you wish to target and the definitive division of responsibilities within your team.
Without social media strategies, it is impossible to build the right kind of connection and utilise
platforms resourcefully to create the influence you intend to.
Build Your Plan: 5 Simple Steps for Creating A Brand-Specific Social Media Strategy:-
Building a solid social media strategy is easier said than done. However, we have simplified the
process for you by listing a 5-step plan to create a brand-specific social media strategy for
Know your audience
The first and most crucial step is to determine the persona of your customers that your product
is aimed at. For this, simply identify the kind of people interested in your products and
categorise them as a group.
For example, if your brand sells makeup products, your target audience would be teenage to
middle-aged women interested in beauty products. Doing this will help you create content that
will spark an interest in your target audience and possibly amplify your brand’s reach and
connection with them.
Identify the right social media platforms for you
The next step is to identify the social media platforms that you will be active on. You should
decide this based on your target audience and select the popular platforms among your target
audience. Each platform is different from the next one and has its reach, features, and content.
Create relevant and engaging content
This is the most tricky and vital step on your plan and entails the maximum amount of effort.
You need to develop unique, engaging, and interactive content that relates to your audience
and will spark an interest in them. Your main goal here is to amplify your reach and give your
audience a reason to hit that ‘follow’ button.
Your audience will most likely browse your competitor’s content as well. Hence you must
ensure that your content stands out among all. Some tactics you can consider are social media
campaigns, PR packages, live streams, giveaways, influencer collaborations, meme content
creation, customer reviews, hashtags, etc.
Organise a schedule for your posts.
A dry account with irregular engagement will reflect poorly on your business, and one of the
best ways to counter that is by utilising social media management solutions. Through these
tools, you can handle your social media more resourcefully. They manage and share content as
per your schedule and keep track of your engagement without you having to worry about it all.
Analyse your impact and results
The final step on your plan should be analysing the results you are receiving, so you judge the
success of your strategies and determine the points you can work on for every platform.
For doing so, you need to analyse social media metrics such as your followers, reach,
impressions, profile visits, likes, shares, etc.. As this might seem overwhelming, you can reach
out to social media marketing solutions for getting professional help.
How to Get Started?
As you now have gained a comprehensive understanding of social media marketing and how it
works, you can begin creating a social media marketing strategy that suits your brand. For
efficient and impactful results, you can utilise social media marketing solutions. Webdriver is a
professional alternative that understands market reality and can construct, publish and monitor
your social media activities so your brand can ace social media from start to finish.